From Loss to Lucrative: How Countertrade Mechanisms Helped a Norwegian Energy Company Boost Market Share and Revenue by 300% in Just 60 Days

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Our client, a Norwegian energy company, was facing significant challenges, including loss of market share in their competitive industry. Specializing in clean energy solutions for both residential and commercial applications, their target market included environmentally conscious consumers and businesses seeking sustainable power sources.
The client was struggling with a shrinking market share due to increasing competition and barriers to entry in new markets. They needed a way to differentiate themselves, expand their global reach, and improve profitability to regain their position as an industry leader.
As countertrade experts, we implemented multiple countertrade mechanisms to help the client regain their footing in the market. These mechanisms included:
Solution #1

Counter-Purchase: We assisted the client in negotiating agreements with suppliers in various countries to purchase raw materials and components for their energy solutions. In return, the suppliers committed to purchasing clean energy from our client, thus increasing sales and international presence.

Solution #2

Direct and Indirect Offsets: We facilitated offset agreements with suppliers and governments in different countries. This led to investments in local infrastructure, job creation, and research and development, which helped our client gain favor and market access in these regions.

Solution #3

Build-Operate-Transfer (BOT): We helped the client set up BOT agreements to build clean energy facilities in several countries. After a specified period, these facilities were transferred to local governments, allowing the client to establish themselves as a trusted partner and secure long-term contracts for energy supply.

Solution #4

Joint Ventures (JVs): We facilitated JVs between the client and local companies in target markets. This allowed the client to share resources, technology, and expertise while expanding their market presence and generating new revenue streams.

To implement these countertrade mechanisms, we first conducted market research to identify potential trading partners and growth opportunities. We then helped the client negotiate and finalize the agreements, ensuring compliance with local regulations and laws. Finally, we monitored and managed the implementation of the agreements, providing ongoing support and guidance to ensure success.
The implementation of multiple countertrade mechanisms led to significant improvements for our client:
  1. Increased revenue by 300% in just 60 days
  2. Improved profitability through cost reductions and new revenue streams
  3. Enhanced brand reputation as a global clean energy leader
  4. Greater customer loyalty through long-term contracts and partnerships
  5. Stronger competitive advantage with expanded market presence
  6. Increased market share by overcoming barriers to entry in new markets
  7. Increased economies of scale through joint ventures and co-production agreements
  8. Attraction of top talent due to company growth and international presence
  9. Improved investor confidence resulting from strong financial performance
  10. Expanded market presence, diversification opportunities, and increased market influence
  11. Improved supply chain efficiency through strategic partnerships and agreements
  12. Higher customer lifetime value through long-term contracts and customer loyalty
  13. Long-term sustainability through diversified revenue streams and reduced risk exposure
By leveraging our expertise in countertrade mechanisms, we were able to help our client overcome their loss of market share and achieve remarkable results. The Norwegian energy company experienced a 300% increase in revenue in just 60 days, regained their competitive advantage, and expanded their presence in over 20 new markets. Through continued implementation and management of countertrade mechanisms, the client is now on track for long-term growth and success.
If your business is grappling with challenges parallel to those faced by our client and you seek to attain equally impressive outcomes, the following actions can be taken:
  1. Consult with a countertrade specialist: Engage the services of a countertrade consultant and expert who can provide invaluable insights and guidance in implementing suitable countertrade mechanisms for your business.
  2. Assess suitable countertrade mechanisms: Evaluate your organization’s specific challenges and objectives to identify the most appropriate countertrade mechanisms, such as counter-purchases, offsets, BOT arrangements, and joint ventures.
  3. Establish strategic partnerships: Forge alliances with key stakeholders in your industry, including suppliers, governments, and local partners. These relationships can help you access valuable resources, knowledge, and networks to expand your market presence and improve overall performance.
  4. Monitor and adjust your strategy: Implement a robust monitoring system to track the success of your countertrade agreements and partnerships. Continuously evaluate and refine your strategy to ensure it remains effective in the face of changing market conditions.
Collaborating with our team of countertrade experts can provide your organization with the following benefits:
  1. Tailored countertrade strategy development: We will work closely with you to create a countertrade strategy that addresses your unique challenges and goals, ensuring maximum impact and results.
  2. Comprehensive implementation support: Our team will assist you throughout the implementation process, from identifying potential partners and negotiating agreements, to establishing monitoring systems and providing ongoing guidance.
  3. Ongoing monitoring and optimization: We will continuously assess the performance of your countertrade agreements and partnerships, making necessary adjustments to maximize results and ensure long-term success.
  4. Access to our global network: As a leading countertrade consultancy, we possess an extensive network of industry contacts and resources worldwide. We will connect you with the right partners and suppliers to help you achieve your objectives.
This case study illustrates how our tailored countertrade strategy helped a Norwegian energy company overcome significant challenges and achieve impressive results. Through the implementation of various countertrade mechanisms, such as counter-purchases, offsets, BOT arrangements, and joint ventures, the client increased their revenue by 300% in just 60 days, regained their competitive advantage, and expanded their presence in over 20 new markets. By leveraging countertrade mechanisms, businesses can transform their operations, unlock new growth opportunities, and achieve long-term success.

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